Learn from Two Masterful Coaches
Join Jonathan Armel and Brian Williams for this transformational 1-hour workshop designed for coaches ready to elevate their practice from task-oriented to transformational.
What You’ll Discover
Presence Over Performance
Move beyond technique to coach from a state of "relaxed concentration"—deeply attuned to your client's entire being.
Coach the Whole Person
Learn to engage identity, emotion, energy, and purpose—not just goals and action steps.
Deepen Client Transformation
Discover how to listen more deeply, remain genuinely curious, and trust your client's process.
Practical Application
Interactive engagement throughout with real-time reflection and insight sharing.
This Class Is For You If:
- You want to move from competent to masterful coaching
- You're ready to shift from doing-focused to being-centered practice
- You value transformational coaching over transactional coaching
Whether you are pursuing a credential, building your coaching practice, or seeking to elevate your impact, this session will help you identify the next steps in your journey toward coaching mastery.
Meet Brian Williams
MCC, NBC-HWC, BCC
With nearly 25 years of professional coaching and almost 10,000 direct client hours, Brian Williams brings unmatched depth and breadth to the coaching profession. He is certified in multiple areas, including life, executive, relationship, spiritual, health and wellness, and financial coaching.
For over 16 years, Brian worked for a Fortune 25 company, serving as a lead coach, Director of Coaching, and ultimately Vice President of Coaching and Operations. He helped launch three new businesses under the parent company—each still operating today and impacting more than one million people.
Brian has built and led multiple coaching businesses, developed high-performing teams, and overseen departments of nearly 200 coaches. For nearly 15 years, he has been an instructor at the Institute for Life Coach Training, teaching foundational courses, core competencies, and Christian-based classes. He is also the author of over a dozen books and the creator of the influential Philosophy of Behavior Change framework, used by professionals worldwide.
Outside of work, Brian is a devoted husband to Claudia for 27 years, a proud dad to 9-year-old Ellie, and dog dad to Kevin, their Cavipoo. He enjoys traveling, sports, and playing pickleball.
Meet Jonathan Armel
MCC, NBC-HWC, BCC
Jonathan Armel brings over a decade of coaching excellence, with certifications in life, executive, and Christian coaching, as well as Ziglar Coaching. At a Fortune 25 company, he quickly became the top-performing coach among a team of more than 150 coaches.
His skill and leadership led him into the roles of Coach Mentor and Coach Trainer, where he developed advanced training and mentoring programs, including an NBHWC Approved Training Program. Jonathan has taught at the Institute for Life Coach Training, helping coaches achieve their ACC, PCC, and board certifications.
Jonathan is passionate about helping others unlock their full potential—pushing coaches to not only meet standards but exceed them.
Off the clock, Jonathan is a husband of 19 years to Pamela and a proud dad to Joseph (14) and Chloe (11). He enjoys the outdoors, mountain biking, and leading in his local Boy Scout troop.
